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Read more about the article Why is Search Engine Optimisation (SEO) important for PR?

Why is Search Engine Optimisation (SEO) important for PR?

  • Post author:Joshua Luk
  • Post published:July 6, 2022
  • Post category:News from CCG
  • Post comments:0 Comments

For PR Pros, a focus on SEO is an important strategy to help build online brand awareness and presence.

Continue ReadingWhy is Search Engine Optimisation (SEO) important for PR?
Read more about the article 3 Differences between PR and Marketing

3 Differences between PR and Marketing

  • Post author:Joshua Luk
  • Post published:July 4, 2022
  • Post category:News from CCG
  • Post comments:0 Comments

Many people get confused on the differences between PR and Marketing, and this comes as no surprise, as PR and Marketing both aim to improve a company’s performance with strategies that have the tendency to overlap.

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Read more about the article 3 Tips for Working With Journalists

3 Tips for Working With Journalists

  • Post author:Joshua Luk
  • Post published:July 4, 2022
  • Post category:News from CCG
  • Post comments:0 Comments

It comes as no surprise that the relationships PR pros build with journalists are of great significance, but communication doesn’t always happen smoothly between these parties.

Continue Reading3 Tips for Working With Journalists
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