Understanding the Customer’s Journey: Part 1 – The Awareness Building Stage
Every journey begins with awareness. Check out these tips on how to bring potential customers to the first step to your brand or product's story!
Branding Chinese Enterprises for the Global Market
Redhill's CEO, Jacob Puthenparambil, discusses how high-quality branding and marketing will propel Chinese enterprises forward and unleash tech innovation.
CCG’s Core Values | Part 3: Guts
Whether you’re a seasoned PR veteran or just starting out, these tips by CCG are sure to help you use the power of Guts to achieve PR success.
CCG’s Core Values | Part 2: Care
"Care" is key to CCG's values as a PR agency, to promote a harmonious work environment through employee wellness and collaboration.
CCG’s Core Values | Part 1: Creativity
For part 1 of this blog series, we’ll be going over what Creativity really means to CCG, and why it will always be a crucial part of CCG’s anatomy.
Building Strong Bonds: Why Team Building is Essential for PR Success
Discover why team building is essential for PR success. Learn about activities, tips, and how CCG practices it in their Discovery Bay Retreat.
CCG team members participating in a yoga class during the company retreat in February 2023.
CCG’s Discovery Bay Retreat: Bonding & Tranquility
Discover CCG's February retreat at Auberge Discovery Bay hotel. Professional life coach Ming Lok led the team bonding activities, and fun classes such as yoga and zumba were held. Check out the highlights!
Why is Search Engine Optimisation (SEO) important for PR?
For PR Pros, a focus on SEO is an important strategy to help build online brand awareness and presence.
3 Differences between PR and Marketing
Many people get confused on the differences between PR and Marketing, and this comes as no surprise, as PR and Marketing both aim to improve a company’s performance with strategies that have the tendency to overlap.
3 Tips for Working With Journalists
It comes as no surprise that the relationships PR pros build with journalists are of great significance, but communication doesn’t always happen smoothly between these parties.
