Why is Search Engine Optimisation (SEO) important for PR?
For PR Pros, a focus on SEO is an important strategy to help build online brand awareness and presence.
3 Differences between PR and Marketing
Many people get confused on the differences between PR and Marketing, and this comes as no surprise, as PR and Marketing both aim to improve a company’s performance with strategies that have the tendency to overlap.
3 Tips for Working With Journalists
It comes as no surprise that the relationships PR pros build with journalists are of great significance, but communication doesn’t always happen smoothly between these parties.
