CCG responded swiftly to Vietjet’s urgent request. Despite the limited communications plan, we immediately supported the localisation and distribution of B2C and B2B press releases, while proactively developing a half-year PR strategy covering media FAM trips, pitch angles and in-market pop-up activations. Drawing on our deep understanding of the local market and cultural nuances, CCG worked closely with Vietjet to maximise its visibility and reputation in China.

Bringing the strategy to life, CCG managed the SKYBOSS media FAM end to end, from pre-departure coordination to on-site hosting and post-trip evaluation. We ensured smooth airport and flight touchpoints with local check-in support and clear guidance, and delivered a content-friendly itinerary led by a Mandarin-speaking guide, with strong pacing and time built in for photo and video capture. Throughout the trip, our team supported media in real time, bridged language gaps, and translated guest feedback into practical recommendations for Vietjet, covering pre-trip communications, website localisation and FAQs.