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Harbourfront Commission: Easter Promo​

client: Harbourfront Commission
Expertise: Content and Design, Digital Marketing, PR and Media

The Brief

To support the Harbourfront Commission in promoting the six Harbourfront promenades with special Easter installations, we aimed to raise public awareness through a strategic mix of online media coverage and KOL collaborations. Our objective was to drive foot traffic and encourage the public to explore the unique Harbourfront promenades during Easter 2022.​

The CCG Way

CCG leveraged Hong Kong’s top lifestyle digital media to secure extensive coverage and create engaging content. We produced two tailor-made promotional videos, arranged a high-profile media interview with the Chairman for added authority, and enlisted the support of prominent KOLs and Hong Kong artists. This multi-faceted approach successfully sparked curiosity and fostered conversations about the distinctive promenades, effectively encouraging visitation during the festive season.

Results

CCG delivered remarkable results, achieving coverage in over 20 publications and featuring 13 influential KOLs who actively promoted the Easter installations. The two videos published on Hong Kong’s leading lifestyle platforms garnered over 396,000 views, showcasing outstanding online visibility and engagement. Our efforts ensured smooth execution and maximized public participation during the Easter campaign.​