Harbourfront Commission: Collab@VictoriaHarbour
client: Harbourfront Commission
Expertise: Content and Design, Digital Marketing, Event Management, NGO & Welfare, PR and Media, Stakeholder Engagement
The Brief
CCG orchestrated Collab@VictoriaHarbour, a five-weekend arts experience across four prime Harbourfront venues (October-November 2022). The initiative united NGOs, artists, and community groups to transform the waterfront into an inclusive shared space through diverse cultural programming—from ceramic exhibitions and street dance battles to musical performances and interactive art workshops.
The CCG Way
CCG delivered comprehensive campaign management, from creative conceptualization to event execution. We facilitated cross-sector partnerships, coordinated multilingual content creation, and maximized visibility through extensive engagement with KOLs and media. Our team managed artist collaborations, press relations, and real-time social media coverage while ensuring consistent brand messaging across all channels for the client.
Results
- 5 iconic events featuring 10+ NGOs, local/international artists, and KOLs
- Engagement of 500+ participants across diverse programming
- 30+ media features secured (Chinese and English), including TVB coverage
- Strong social media traction through KOL partnerships and event content
- Established new benchmark for inclusive public space activation in Hong Kong
