CCG worked closely with the Hon Priscilla Leung Mei-fun, GBS JP, barrister and Legislative Council Member, to craft the summit’s theme and agenda, with a focus on engaging activities and discussions. Our team managed the budget, secured sponsorships and handled permits, while coordinating stage production and speaker logistics for international guests, along with onsite and stage management throughout the event. To extend the summit’s reach, we also provided live streaming on YouTube across all three days.

Beyond the summit sessions, CCG designed and coordinated a social programme giving speakers and invited guests a deeper experience of Hong Kong’s culture and landscape. In collaboration with the Hong Kong Tourism Board, we organised sightseeing tours including a sail on the Aqua Luna and a visit to the Hong Kong Palace Museum in West Kowloon. CCG secured sponsorship for two luncheons and hosted private social gatherings each evening, coordinating entertainment, photography and transportation for every social event.

To build awareness ahead of the summit, CCG led an SEM-first promotion strategy targeting audiences searching for summit-related topics, participating universities, and leadership and academic exchange themes. We built and optimised keyword clusters, refined ad copy to highlight the summit’s value and credibility, and adjusted bidding and targeting daily to scale qualified reach while keeping costs controlled.