Sik Sik Yuen Wong Tai Sin Temple 100th Anniversary Campaign
client: Sik Sik Yuen Wong Tai Sin Temple
Expertise: Brand consulting, Content Development, Design and Media, Event Management
Year 2021 was the 100th anniversary of Sik Sik Yuen Wong Tai Sin Temple. To celebrate this event, they hosted different activities throughout the year. We got involved in the overall project as their PR and social media agency.
The CCG Way
The CCG team handled all the media relations of the 100th anniversary PR activities including media invitation, press materials, onsite support, post-event follow-up, reporting, and media monitoring and listening. Media interviews were pitched to promote Sik Sik Yuen Wong Tai Sin Temple and the 100th anniversary campaign.
As their designated social media guru, we proposed a social media strategy and different digital initiatives to drive the reach, engagement and traffic of their digital platforms, including developing a social media calendar and being responsible for the content development (both copy and visual).