Harbourfront Commission Belcher Bay Promenade 1st Birthday Party
The Brief
The CCG Way
To achieve this, CCG conceptualized a high-energy live broadcast show, inspired by the fast-paced, dynamic format of TV variety programs (綜藝節目). The production featured precise staging, camera choreography, and timed segment transitions, ensuring that MCs and artists hit their marks and moved swiftly between zones in real-time. Every moment was tightly scripted and rehearsed to deliver a seamless broadcast experience.
With just 3 weeks of preparation, CCG collaborated closely with the production team to plan and execute a hybrid birthday party that blended online and offline engagement. We coordinated the setup of all onsite installations according to a strict timeline, while also curating a festive atmosphere with giant birthday cakes, finger foods, and interactive activities for guests and families.
Results
To bridge the digital gap during COVID restrictions, we partnered with KOLs and celebrities to amplify the event on social media, and arranged for 100+ food deliveries to be sent to 100+ online participants. These viewers were then engaged through the livestream show, transforming passive watching into an interactive celebration. 3 Workshops had an overwhelmingly positive reception by the community in 3 consecutive weekends. The installations were also a massive hit among kids and parents.
