Hong Kong Exporter’s Association – Hong Kong Smart Design Awards 2022

client: HKEA
Expertise: Content and Design, Digital Marketing, PR and Media

The Brief

To effectively engage with Hong Kong and China media for coverage regarding the Hong Kong Smart Design Awards, Sparkle in GBA 2022.

The CCG Way

To develop the optimal strategy and identify key media titles to capture media attention, the CCG team began extensive research on regional market trends, paving the way for content development including write-ups and presentation decks to secure media engagements with top media. 

Overall, CCG successfully engaged a wide range of media across the Hong Kong and China region, alongside dispatching 3 languages of press release and media alert to showcase HKSD in GBA 2022 to a global audience. The team ensured that message house development content was thoroughly research backed, consolidated, and presentable with insights data, taglines, headlines, data visualization, case studies, and more.

This resulted in successful media engagements with top media such as Sing Tao Daily, Hong Kong Economic Journal, and Ming Pao, as well as media interviews with popular Hong Kong media such as RTHK.


  • 61 Coverages in Hong Kong and Mainland from 42 media outlets
  • 4 Exclusive and small group interviews, including for both print and online 
  • 6 Bylined articles arranged to promote the programme