Retainer for Bang & Olufsen
client: B&O
Expertise: Brand consulting, Content and Design, PR and Media
The Brief
World-renowned Danish luxury audio lifestyle brand Bang & Olufsen (B&O) is known for design excellence, craftsmanship and product innovation. Bang & Olufsen HK has retained CCG as their PR agency since 2016.
The CCG Way
• As the brand’s PR agency, we provide public relations strategy and advice to help increasing brand awareness and enhance brand recognition of B&O
• Convert brand and product stories into newsworthy pitches
• Planning and executing of product launch PR, media events, influencer outreach and collaborations
Results
Over 10 product launches with over 300 pieces of coverage in a year.
