Back

Quality Building Award 

client: QBA
Expertise: Content Development, Design and Media, Digital Marketing, Event Management

The Brief

The provision of quality buildings is fundamental to the prosperity and quality of life in our modern society. The Quality Building Award aims to promote a collective commitment by the building industry, to maintain the highest standards of professionalism and competitiveness.

The CCG Way

• CCG supports campaigns running on social media and any media relations to ensure the timely and effective dissemination of marketing messages
• CCG understands the client’s #1 pain point by conducting focus group interviews and utilizing empathy maps to analyse the user journey
• CCG helps overcome barriers that may result in miscommunication between the program applicants and program organizer
• CCG helps to enhance existing communication materials such as the program’s eDMs, program onboarding material and provides guidance on how to handle client briefing and enquires.

Results

• QBA has since been quickly established as one of the property sector’s most coveted honours and will be celebrating its landmark tenth edition in 2020
• The Award has now achieved greater heights with expanded categories including overseas entries
• The scale of QBA has grown dramatically since its inception with a record-breaking number of submissions, almost doubling the previous years’ submissions