Cyberport Venture Capital Forum 2021 (CVCF2021)
client: Cyberport
Expertise: Content Development, Design and Media, Event Management
The Brief
Cyberport events have in the past been associated as being “routine” and “repetitive” with lower media engagement levels. The Cyberport marketing & communications team was spread thin and overwhelmed with many other projects, so they required expert support to maximize exposure for the campaigns and differentiate the messaging for their flagship events: DELF, IES, and CVCF.
Our Strategy:
• Re-position the sport and gaming industry in consumers’ minds with a powerful PR launch
• Repackage and rebrand to build a compelling narrative, and a pertinent peg to multiply the event’s appeal and highlight its core values. The goal was to navigate the brand’s position away from a mainstream lane and attract a more diversified audience.
Our Strategy:
• Re-position the sport and gaming industry in consumers’ minds with a powerful PR launch
• Repackage and rebrand to build a compelling narrative, and a pertinent peg to multiply the event’s appeal and highlight its core values. The goal was to navigate the brand’s position away from a mainstream lane and attract a more diversified audience.
The CCG Way
- Press office supported media relations ranging from research, content write-up, presentation desk, to media liaison, interviews, media briefings, media tours etc.
- Message house development ensured content was consolidated and presentable with insights, data, taglines, headlines, data visualization, and case studies
- Identified key media titles that cover local news, business, finance, and technology
Results
- 396 coverages in Hong Kong, Mainland and APAC in 317 media outlets were secured
- 75 journalists from 53 media outlets attended CVCF2021
- 53 interview requests were received and arranged
- 5 byline articles were written to recall the success of CVCF2021
