Cyberport Venture Capital Forum 2021 (CVCF2021)
client: Cyberport
Expertise: Content and Design, Event Management, PR and Media
The Brief
Cyberport events have in the past been associated as being “routine” and “repetitive” with lower media engagement levels. The Cyberport marketing & communications team was spread thin and overwhelmed with many other projects, so they required expert support to maximize exposure for the campaigns and differentiate the messaging for their flagship events: DELF, IES, and CVCF.
Our Strategy:
• Re-position the sport and gaming industry in consumers’ minds with a powerful PR launch
• Repackage and rebrand to build a compelling narrative, and a pertinent peg to multiply the event’s appeal and highlight its core values. The goal was to navigate the brand’s position away from a mainstream lane and attract a more diversified audience.
Our Strategy:
• Re-position the sport and gaming industry in consumers’ minds with a powerful PR launch
• Repackage and rebrand to build a compelling narrative, and a pertinent peg to multiply the event’s appeal and highlight its core values. The goal was to navigate the brand’s position away from a mainstream lane and attract a more diversified audience.
The CCG Way
- Press office supported media relations ranging from research, content write-up, presentation desk, to media liaison, interviews, media briefings, media tours etc.
- Message house development ensured content was consolidated and presentable with insights, data, taglines, headlines, data visualization, and case studies
- Identified key media titles that cover local news, business, finance, and technology
Results
- 396 coverages in Hong Kong, Mainland and APAC in 317 media outlets were secured
- 75 journalists from 53 media outlets attended CVCF2021
- 53 interview requests were received and arranged
- 5 byline articles were written to recall the success of CVCF2021
