Qupital and Alibaba’s launch of innovative services for SME trades
client: Qupital
Expertise: Content and Design, Event Management
The Brief
Backed by Alibaba.com’s global B2B e-commerce platform, Qupital (Hong Kong’s first online invoice financing service provider) successfully launched its innovative services to help facilitate trade for SMEs. This collaboration came within a year after Qupital secured a seed investment round of USD 2 million from shareholders including Alibaba Entrepreneurs Fund and MindWorks Ventures.
The CCG Way
• Content creation, PR, local media relations and on-site support of the event.
• Develop bi-lingual PR materials including media invitations, press releases, key messages and press kits
• Our team successfully organized a launch event, secured the attendance of 20 journalists and 25 on-site interviews
Results
• 117 News Coverage were generated
• 25 Journalists attended
