HKPC Low-altitude Economy Tech Hall Opening
client: HKPC
Expertise: Content and Design, Event Management, PR and Media
The Brief
HKPC launched Hong Kong’s first “Low-altitude Economy Tech Hall” at HKPC Building, aiming to position the city as the Asia-Pacific hub for low-altitude innovation. CCG was engaged to lead media engagement, PR planning, and communication advisory, ensuring wide media exposure for the opening event.
The CCG Way
CCG strategically managed the entire launch communications—from proposing the optimal small group interview timing and BOC-mic setup, to crafting the media story and PowerPoint deck for spokespersons. We coordinated on-site media logistics, facilitated VIP interviews, and guided press throughout the opening ceremony and Hall tour to ensure consistent storytelling and high-impact exposure.
Results
- The event drew 21 media outlets from Hong Kong and Mainland China, including top-tier print, online, and broadcast platforms such as Xinhua News Agency, RTHK, NowTV, Cable TV, and more.
- A total of 100 coverage pieces were generated: Electronic: 5, Print: 9, Online: 86, with a total PR value of HK$5.64 million.
- The campaign successfully amplified the narrative of Hong Kong’s low- altitude economy and HKPC’s leadership in airspace innovation and technology.
