HKPC “AI Readiness in Workplace Survey 2025“ Launch
client: HKPC
Expertise: Content and Design, Event Management, PR and Media
The Brief
HKPC commissioned CCG to lead the communications for the launch of the “AI Readiness in Workplace Survey 2025”, which explored the readiness, challenges, and opportunities of AI adoption among 800 local enterprises. The objective was to raise awareness of AI’s role in digital transformation and position HKPC as a thought leader in AI application and future workforce readiness.
The CCG Way
CCG transformed complex survey data into a compelling, media-friendly story highlighting the 90% AI adoption rate and talent shortage as a critical challenge, anchored by five key obstacles and eight strategic recommendations. We crafted a visually impactful presentation deck and speaker narrative to align messaging across all platforms. To maximize exposure, we arranged a featured interview on RTHK, provided full media advisory support including Q&A prep and message coaching, and targeted top-tier outlets to ensure broad, high-value coverage.
Results
- The survey launch engaged around 7 media outlets and generated more than 100 pieces of coverage across print, online, and broadcast channels, with a total PR value exceeding HK$5.64 million.
- Coverage was secured in top-tier platforms including RTHK, HKET, Ming Pao, Yahoo News, and Bastille Post, effectively positioning HKPC as a leading force in driving AI transformation in Hong Kong and championing the “AI for All” initiative.
