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HKPC Industry Study Press Conferences​

client: HKPC
Expertise: Content and Design, Event Management, PR and Media

The Brief

HKPC engaged CCG to manage two consecutive years of industry study press conferences, releasing reports on AI development in 2023 and manufacturing transformation strategies in 2024 to position Hong Kong as a hub for innovation.​

The CCG Way

To support the client, CCG meticulously studied bothreports’ findings and expertly crafted compelling pressreleases to effectively communicate HKPC’s coremessages. Additionally, CCG provided valuableguidance on outlining key points for the media,ensuring clear and impactful messaging. CCG thentook charge of drafting and sending out pressinvitations, as well as managing RSVPs, ensuring well-coordinated and successful events. Media from bothHong Kong and Mainland China were invited tomaximize the reach and impact of the client’smessages.​

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Results

  • Total attendees for press conferences (Hong Kong and China): 45​
  • More than 350+ total news coverage in Hong Kong, Macao and China, including an interview with RTHK​
  • Seamless event execution with comprehensive support including presentation rehearsals, media Q&A preparation, and on-site coordination​