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HKIH 35th Anniversary Corporate Video ​

client: Hong Kong Institute of Housing
Expertise: Content and Design, Stakeholder Engagement

The Brief

The Hong Kong Institute of Housing (HKIH) aimed to develop a milestone corporate video celebrating their 35 years of excellence. In an era where housing management plays a crucial yet often overlooked role in Hong Kong’s development, HKIH needed a compelling narrative that would showcase their professional impact and enhance public recognition of their contributions to the city’s living standards.​

The CCG Way

CCG developed a four-month strategic production plan that began with extensive research into HKIH’s legacy and future vision. By weaving together expert interviews, archival footage, and contemporary success stories, we constructed a narrative that highlighted the vital role of housing management professionals. Our team orchestrated seamless collaboration between stakeholders, managing everything from initial concept development to final execution, ensuring the story resonated with both industry veterans and the broader community.​

Results

The anniversary video has emerged as a powerful testament to HKIH’s legacy of excellence. It now serves as a vital educational and promotional tool, featured prominently at industry seminars and professional development events. The production effectively communicates HKIH’s commitment to advancing housing management standards while strengthening their position as industry pioneers in Hong Kong’s housing sector.​