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HKICM 25th Anniversary Corporate Video​

client: Hong Kong Institute of Construction Managers
Expertise: Content and Design, Stakeholder Engagement

The Brief

The Hong Kong Institute of Construction Managers (HKICM) sought to create a corporate video that would bridge the knowledge gap between their professional work and public understanding. As they celebrated their 25th anniversary, HKICM needed to enhance their brand visibility and establish professional credibility in a way that resonated with the general public, particularly given the complex nature of their industry.​

The CCG Way

Understanding that construction management remains largely misunderstood by the public, CCG embarked on a comprehensive six-month production journey. Our approach began with deep stakeholder interviews to identify core messages, followed by strategic storytelling that transformed technical concepts into relatable narratives. Through meticulous script development, storyboard creation, and stakeholder coordination, we crafted a sophisticated yet accessible visual story that would elevate HKICM’s professional standing while engaging the general public.​

Results

The corporate video has become an integral part of HKICM’s communication toolkit, effectively showcasing their professional excellence and industry impact. The production is now used across their corporate presentations, website, and industry events, helping to articulate HKICM’s role and value to both industry stakeholders and the general public. The video continues to serve as a cornerstone piece in HKICM’s corporate communications, supporting their position as a respected voice in Hong Kong’s construction industry.​