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HKPC Future Life & Health Tech Centre Opening​

client: HKPC
Expertise: Content and Design, Event Management, PR and Media, Stakeholder Engagement

The Brief

HKPC inaugurated the Future Life & Health Tech Centre on 9 March 2026 to showcase translational healthtech outcomes across life sciences, medtech, future foods, biotech and TCM innovation, positioning HKPC as an end‑to‑end enabler from R&D to pilot production and commercialisation. CCG was commissioned to deliver a fast‑turn launch programme covering media strategy, bilingual press materials, stakeholder alignment, on‑site management and post‑event monitoring.​

The CCG Way

With only seven working days, we ran a tightly choreographed, war‑room style sprint: locked a day‑by‑day workback plan and approval path on day 1; built a tri‑lingual (TC/SC/EN) message house tying the Centre’s end‑to‑end value chain to tangible public‑impact proofs (14 showcased outcomes, >100 projects, needle‑free vaccine R&D); produced and cleared the bilingual press release, factsheet and Q&A within 48 hours; activated tailored pitches to health/tech, business and general news desks with targeted angles; scheduled embargoed pre‑briefs and scripted a media walk‑through with timed VIP remarks, photo/B‑roll cues and interview rotations; coordinated on‑site logistics and asset capture; and pushed same‑day quotes, photos and clips to newsrooms, followed by continuous monitoring and valuation to fuel rapid syndication.​

Results

  • Attendance: 9 media on site, including HKEJ, Ming Pao, SCMP, HKCD, HKET, CRHK, Dot News and Starmedia.
  • Coverage as of 17 March 2026: 62 pieces — Electronic 1; Print 5; Online 54; Social 2 — cutting across Ming Pao, HKEJ, Ta Kung Pao, Oriental Daily, HKET, on.cc/Line Today, RTHK/CRHK, TVB.com digest, Yahoo, ET Net, Media OutReach, Bastille Post, AASTOCKS and more.
  • Headlines landed: The centre’s whole‑chain mission (R&D–pilot–smart manufacturing–commercialisation), 14 showcased outcomes and pipeline highlights such as needle‑free vaccine technology. Despite the seven‑day lead time, the launch achieved broad, multi‑language pickup and sustained post‑event syndication. ​