“AI with HKPC” Smart AI Solutions Showcase
client: HKPC
Expertise: Content and Design, Event Management, PR and Media
The Brief
HKPC launched its inaugural “AI with HKPC” Smart AI Solutions Showcase on 5 February 2026 to accelerate AI adoption across SMEs, education and smart property. The event combined an opening ceremony, solution floor tours, and a HKPC “Picasso” small‑group media interview. CCG was engaged to deliver full‑funnel communications: attendance building, message and spokesperson prep, on‑site media handling, rapid asset distribution, and post‑event monitoring and valuation.
The CCG Way
We packaged the showcase around three clear vertical storylines—SME productivity, AI in Education, and PropTech—each with proof‑point demos and data. CCG activated targeted invitations across broadcast, print, online and social in EN/TC, and set up tailored angles for business, tech and general desks. We ran the press flow end‑to‑end: registration, pooled remarks, B‑roll and photo calls, and a timed small‑group interview rotation. Messaging and Q&A stressed “deployable now” solutions, HKPC’s HKPC TianGongKaiWu open platform, and government alignment on AI enablement. Same‑day bilingual releases, quotes, photos and clips were pushed to newsrooms, followed by continuous syndication tracking.
Results
- Attendance: 12 media at opening/SGI, including TVB, RTHK (TC/EN), CRHK, Cable TV, HKEJ, HKET, HKCD, Infocast, EJ Tech, CFTime and TechWhale.
- Coverage as of 2 March 2026: 119 pieces in total—Electronic 6, Print 9, Online 94, Social 10—with strong tier‑one pickup across TVB, HOY, ViuTV, RTHK, Commercial Radio, HKEJ/HKET, Yahoo, ET Net/Infocast/Media OutReach, am730, Bastille Post and major tech trades.
- Headlines landed the core messages: nearly 100 deployable AI solutions, >5,000 participants, first water‑tank cleaning robot for PropTech, and the HKPC TianGongKaiWu platform accelerating SME build‑outs.
