Hong Kong Institute of Housing – PR Advisory Services (Since 2010)

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Hong Kong Institute of Housing – PR Advisory Services (Since 2010)

client: HKIH

Expertise: Brand consulting, Content and Design, Digital Marketing, Event Management, PR and Media

The Brief

CCG has been the long-term PR advisory partner for HKIH, managing its comprehensive branding and communications strategy. Over 11 board transitions, our role has evolved to cover media engagement, government relations, digital communications, stakeholder engagement, and major event management.

The CCG Way

CCG provides holistic PR and media strategies to enhance HKIH’s brand and thought leadership in the property management industry. Our services include media relations and digital services since 2012, featuring comprehensive event management for the HKIH Elite Awards (2020 and 2022), webinars, and media luncheons. We draft PRs, instant responses, and column articles; arrange media interviews; revamp the HKIH website; and manage their social media platforms and Wikipedia page to build a strong public presence across traditional and digital channels. We provide ongoing strategic communications support, media outreach, secure thought leadership placements, create shareable content, and support stakeholder engagement, including drafting policy advisories and facilitating communication with government counterparts. We also manage major branding events like the Annual Conference and Dinner, aligning them with HKIH’s strategic goals.

Results

Through consistent PR efforts, HKIH has become a key voice in the housing sector and a go-to source for media commentary, with regular invitations to government think tank discussions. CCG has successfully engaged senior government officials at HKIH’s flagship events, enhancing institutional credibility. HKIH’s social media platforms boast a higher follower and impression count than average for property management organizations, demonstrating successful digital engagement.