Hong Kong Green Day and Green Run
The CCG Way
The CCG team’s strategy for Green Day utilizes PR, marketing, digital, and events to maximize the reach of the messages being disseminated.
CCG aided in the conception, execution, and publicity of the city’s first Green Run – connecting sustainability with healthy living, exercise, and leisure, placing emphasis on the event’s global reach by simultaneously highlighting World Environment Day.
CCG utilized digital marketing and social media to introduce the Go Green Act Green movement, which encompassed a range of holistic activities such as photography competitions and case study reviews aimed at promoting green living to target groups.
This was a one-off event for the winter launch, CCG was able to deliver a KOL video campaign with a renowned local celebrity, create a publicity-like runner guidebook, and curated a program plan for the virtual run. We also successfully reached the recruitment target for the Green Run which was to gather more than 2,000 runners through online and offline recruitment.