Hong Kong Green Day and Green Run

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client: Green Council

Expertise: Content and Design, Event Management, NGO & Welfare, PR and Media

The Brief

Green Council designated the United Nation’s World Environment Day on the 5th of June as “Hong Kong Green Day” to raise public awareness on environmental protection, and it has since become Hong Kong’s annual environmental awareness event. CCG has served as a PR consultant for Green Council since 2015 and has always adopted a 360-degree communications approach.

The CCG Way

The CCG team’s strategy for Green Day utilizes PR, marketing, digital, and events to maximize the reach of the messages being disseminated.

CCG aided in the conception, execution, and publicity of the city’s first Green Run – connecting sustainability with healthy living, exercise, and leisure, placing emphasis on the event’s global reach by simultaneously highlighting World Environment Day.

CCG utilized digital marketing and social media to introduce the Go Green Act Green movement, which encompassed a range of holistic activities such as photography competitions and case study reviews aimed at promoting green living to target groups.

Results

This was a one-off event for the winter launch, CCG was able to deliver a KOL video campaign with a renowned local celebrity, create a publicity-like runner guidebook, and curated a program plan for the virtual run. We also successfully reached the recruitment target for the Green Run which was to gather more than 2,000 runners through online and offline recruitment.