Cyberport Digital Entertainment Leadership Forum 2021 (DELF2021)

client: Cyberport
Expertise: Content Development, Design and Media, Event Management

The Brief

Cyberport events have in the past been associated as being “routine” and “repetitive” with lower media engagement levels. The Cyberport marketing & communications team was spread thin and overwhelmed with many other projects, so they required expert support to maximize exposure for the campaigns and differentiate the messaging for their flagship events: DELF, IES, and CVCF.

Our Strategy:
• Re-position the sport and gaming industry in consumers’ minds with a powerful PR launch
• Repackage and rebrand to build a compelling narrative, and a pertinent peg to multiply the event’s appeal and highlight its core values. The goal was to navigate the brand’s position away from a mainstream lane and attract a more diversified audience.

The CCG Way

  • Press office supported media relations ranging from research, content write-up, presentation desk, to media liaison, interviews, media briefings, media tours etc.​
  • Message house development ensured content was consolidated and presentable with insights, data, taglines, headlines, data visualization, and case studies
  • Identified key media titles that cover local news, gaming, technology, business, sport, lifestyle


  • 1158 coverages in Hong Kong, Mainland and APAC in 521 media outlets were secured
  • 74 journalists from 58 media outlets attended DELF2021
  • 54 interview requests were received and arranged
  • 4 languages of press release were dispatched to showcase DELF2021 to a global audience