Why is Search Engine Optimisation (SEO) important for PR?

For PR Pros, a focus on SEO is an important strategy to help build online brand awareness and presence. SEO (Search Engine Optimization) is the practice of increasing the exposure of online content in search engines. Effective SEO drives traffic to your website and boosts your search rankings, allowing a larger audience to discover your content. 


The Power of Organic Search Traffic over Paid Search Traffic

The power of SEO lies in the fact that it optimizes websites to gain free traffic from organic search results. If you want to see your website on the top of the list in terms of search rankings organically, you will most definitely need good SEO. Although this may incur underlying investment costs and necessitate long-term SEO strategies, a study conducted by the Digital Marketing Institute reveals that organic search receives a larger share of traffic than paid search (paying a fee to get traffic and appear at the top of search results), with 70-80% of users clicking on organic SEO results and ignoring paid search results.

So Why is SEO so important for PR?

As digital marketing continues to trend upwards, SEO and PR have established a symbiotic relationship. PR has become increasingly reliant on SEO because search engines have become the most popular resource that people turn to when enquiring or seeking information.  

The goal of doing PR is to provide the public with positive information about an organization’s work. With the help of SEO, your content will be able to reach higher search rankings, thereby maximizing the number of people who will see it. To stay on top of your PR game, it is crucial you keep an eye out for SEO trends.

What are the ways to improve SEO rankings?

To improve SEO rankings, the key is to enhance your website’s user experience. 

Ways that this could be done are:

  • Create high-quality, engaging and useful content 
  • Select keywords with good search traffic potential
  • Make your content more consumable and visually appealing
  • Find a PR consultancy firm to help your organization

For more information, make sure to check out our next blog post where we will cover more details on the specific ways you can boost your SEO rankings. Make sure to follow us on our socials below if you’re interested to learn more about PR trends, insights, or if you want to keep track of our latest happenings!

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