Hong Kong Police Force PR Retainer
client: Hong Kong Police Force
Expertise: Brand consulting, Content and Design, PR and Media
The Brief
CCG has been engaged by the Hong Kong Polic Force (HKPF) since 2021 to act as core brand advisor for overall brand positioning among the media and digital landscape.
The CCG Way
CCG offers guidance on positioning and public relations to HKPF’s core PR and management team, ensuring effective communication of the client’s message and representation to the public. The CCG team regularly conducts media and digital monitoring to gather insights, forming the foundation of their recommendations to HKPF team. CCG also provides regular content planning and advice for award submissions worldwide, aiding the HKPF’s team in maximizing the chances of winning international accolades. Additionally, CCG delivers on-demand branding guidance for important events, ensuring consistent branding representation.
Results
- Major uplifting of brand positioning after the social unrests in 2019
- Consistent monitor of media daily to ensure optimized tips for clients to adjust their tone and manner to the public
- Real-time counselling for major events and ad-hoc crises
- Awards earnt through PR efforts, including PR Awards Asia and Hong Kong Public Relations Awards.
- The HKPF team were very well prepared during the launch of their PR Wing
