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Edgio: Building Brand Foundations for Market Expansion in Taiwan

client: Edgio
Expertise: Brand consulting, Content and Design, PR and Media, Stakeholder Engagement

The Brief

As Edgio prepared to expand into Taiwan, the company partnered with Creative Consulting Group (CCG) to establish a strong local market presence and ensure its brand positioning aligned with business objectives and market opportunities. The goal was to create a robust foundation for long-term growth by understanding market dynamics, localising communications assets, and building relationships with key stakeholders.

As a relatively new brand entering Taiwan, Edgio needed a clear understanding of the competitive landscape, audience expectations, and local market nuances. Success depended on developing a market entry strategy that balanced global brand consistency with local relevance.

The CCG Way

CCG began the engagement with comprehensive market and brand research, assessing Edgio’s competitive positioning and identifying priority audience segments.
Using these insights, we developed recommendations to support market-entry planning and localisation efforts.

Key activities included:

  • In-depth market and stakeholder research
  • Brand positioning consultation
  • Website localisation
  • Marketing material localisation
  • Stakeholder engagement and relationship building
  • Networking events connecting prospective customers and partners

This integrated approach ensured Edgio entered the Taiwan market with a clear strategy, credible local presence, and market-ready communications assets.

Results

CCG successfully laid the foundation for Edgio’s expansion into Taiwan by delivering market intelligence, localisation support, and stakeholder engagement programmes designed to accelerate business growth.

Key Outcomes
✅ Comprehensive market research completed to guide future expansion
✅ Stakeholder landscape analysis completed within one month
✅ Full localisation of website and marketing materials within one month
✅ Stronger market readiness and brand positioning
✅ New opportunities created through stakeholder engagement and networking initiatives