Driving Investment for Dubai Economy & Tourism Department
client: Dubai Economy & Tourism Department
Expertise: Brand consulting, Content and Design, Event Management, PR and Media, Stakeholder Engagement
The Brief
CCG has been working closely with the Dubai Economy and Tourism Department since 2022 to boost awareness and create demand for investments into UAE.
The CCG Way
Every year, the team conducts thorough market research, tying together key business sectors and key stakeholders. Using this research, CCG conducts business matching and organized event engagements in Hong Kong and Singapore, such as media FAM trips to Dubai and engaging with tier 1 media to develop content and media interviews – successful engagements include Hong Kong Economic Journal, South China Morning Post, Wall Street Journal, and Hong Kong Economic Times.
Results
- 153 coverages in Hong Kong and APAC across 42 media outlets secured
- 11 exclusive and small group interview requests were received and arranged, including print and online
- 25+ connections were facilitated between DET and Hong Kong & Singapore stakeholders
