Cyberport events have in the past been associated as being “routine” and “repetitive” with lower media engagement levels. The Cyberport marketing & communications team was spread thin and overwhelmed with many other projects, so they required expert support to maximize exposure for the campaigns and differentiate the messaging for their flagship events: DELF, IES, and CVCF.

Our Strategy:
• Re-position the sport and gaming industry in consumers’ minds with a powerful PR launch
• Repackage and rebrand to build a compelling narrative, and a pertinent peg to multiply the event’s appeal and highlight its core values. The goal was to navigate the brand’s position away from a mainstream lane and attract a more diversified audience.