Cyberport Digital Entertainment Leadership Forum (DELF 2019-2024)
client: Cyberport
Expertise: Brand consulting, Content and Design, Event Management, PR and Media
The Brief
The Digital Entertainment Leadership Forum (DELF) is a prominent annual event hosted by Cyberport that aims to promote the growth of Hong Kong’s digital entertainment industry. The forum brings together leading digital innovators, esports figures, and influencers from around the world to provide participants with a comprehensive overview of the industry’s development and potential business opportunities. Tasked with being the PR advisor for DELF since 2019, CCG played a crucial role in effectively packaging this annual event for the media, conducting media outreach, and managing media relations to ensure maximum exposure for the forum.
The CCG Way
Every year, the CCG press office provides comprehensive support for media relations, including research, content creation, presentation preparation, media liaison, interviews, media briefings, and media tours. The development of a message house help to consolidate and refine content, with the inclusion of insights, data, taglines, headlines, data visualization, and case studies. The office also identifies key media outlets that cover industries such as local news, gaming, technology, business, sport, and lifestyle. This ensures that media coverage is targeted, effective, and relevant to each year’s developing trends.
Results
- An average of 1000 coverages each year in Hong Kong, Mainland and APAC in 300+ media outlets
- An average of 80 journalists from 50+ media outlets attend each year
- An average of around 50 interview requests each year
- Up to 4 languages of press releases released each year to maximize media exposure
