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Cyberport DELF 2026

client: Cyberport
Expertise: Event Management, PR and Media, Stakeholder Engagement

The Brief

Cyberport appointed CCG to support media engagement for DELF 2026, one of the flagship innovation and technology events in Hong Kong. The scope included media strategy development, press briefing management, media invitation and attendance coordination, spokesperson interview arrangements, a Day 0 media tour, onsite media management throughout the three-day event, media monitoring, and post-event reporting.

The CCG Way

With only three weeks of preparation, CCG developed and executed an integrated media engagement programme for DELF 2026, spanning the pre-event press briefing, Day 0 media tour, and three days of onsite media management. The team crafted key messaging and media materials, conducted targeted outreach to local, regional, and international media, coordinated spokesperson interviews, and managed media attendance throughout the event. Working closely with CCG teams in Korea, the Middle East, Indonesia, and Mongolia, we expanded regional participation, facilitated cross-market media engagement, and provided end-to-end support for journalists and stakeholders, ensuring strong visibility and seamless execution across every stage of the event.

Results

The campaign successfully elevated DELF 2026’s profile across Hong Kong and regional markets through a three-week integrated media engagement programme covering the press briefing, Day 0 media tour, and three-day event. Supported by CCG teams in Korea, the Middle East, Indonesia, and Mongolia, the event attracted strong regional media participation and extensive coverage across technology, business, startup, and mainstream media, reinforcing DELF’s position as a leading innovation and technology platform in the region.

  • 60+ interviews arranged
  • 78 media outlets participated
  • 91 media attendees
  • 1,600+ pieces of coverage generated