500 Global: Expanding Taiwan Footprint
client: 500 Global
Expertise: PR and Media, Stakeholder Engagement
The Brief
500 Global is a venture capital firm with $2.5 billion in assets under management that invests in founders building fast-growing technology companies. CCG was tasked to help promote their brand to the wider audience in Taiwan, during a time when 500 Global aimed to expand their footprint in the Taiwan market.
The CCG Way
CCG shouldered several crucial responsibilities for the client. Brand building interviews with key spokespersons were conducted, ensuring that the 500 Global’s message and values were effectively communicated. During the client’s key accelerator events, the CCG team was also responsible for marketing and media exposures to maximize brand visibility. In addition, PR counsel was given to the client’s key management team in Taiwan, offering valuable insights and guidance to navigate the intricacies of public relations. Through these efforts, CCG played a vital role in enhancing 500 Global’s brand presence and reputation.
Results
- Key exposure of 500 Global Taiwan events covering Taipei, Kaohsiung and Tainan.
- Regular exposure of the brand on key media, including Business Next, DigiTimes, Economic Daily, Apple Daily and Commercial Daily
- Secured top-class speaking opportunities at Business Next start-up events, DigiTimes Tech Fairs, and so on.
