Yuki brings a unique blend of creative marketing insights and diverse cultural perspectives to her role. With a Master’s degree in Strategic Public Relations from the University of Sydney, Yuki has cultivated a strong foundation in PR strategy and market analysis.

Prior to joining CCG, Yuki gained valuable experience through internships, including market analysis and product development at a leading coffee brand in Mainland China, and onsite photography and furniture catalog design support for an interior design agency in Sydney, Australia. These roles honed her skills in understanding consumer behavior and leveraging creative visual storytelling.

At CCG, Yuki has played a pivotal role in delivering comprehensive PR and social media strategies for various global accounts. Her contributions include translating and localizing press materials for Vietjet Air, providing onsite media support during conferences in Mainland China, and spearheading social media campaigns for significant initiatives like the Quality Building Award 2024. Yuki is adept at creating engaging social media content in Mandarin, Cantonese, and English, ensuring effective communication across cultural contexts.

Yuki excels in conducting insightful market analysis that informs strategic marketing decisions. She is passionate about developing impactful marketing strategies through empathetic storytelling that resonates deeply with clients and media alike.

Beyond her professional pursuits, Yuki enjoys traveling, music, yoga, and indulging in Japanese cuisine. She believes that exploring new destinations enriches her understanding of diverse cultures, ultimately enhancing her ability to foster meaningful communication in her work.