Pearl Li is a Executive Officer at Creative Consulting Group (CCG), bringing together a strong foundation in financial journalism and a creative background in advertising. She began her career as a Financial reporter at HK01, covering key developments across financial markets and engaging directly with influential figures in the industry. This experience equipped her with sharp market awareness, a wide media network, and the ability to present complex information with clarity and precision.

Before entering the communications field, Pearl worked at an advertising agency, where she strengthened her creative thinking and learned to craft engaging concepts across diverse formats. At CCG, she leverages both her analytical mindset and creative instincts to support event planning, content development, client communication, and proposal ideation.

Outside of work, Pearl is passionate about gaming and stays closely connected to emerging technologies, which fuels her interest in digital trends and innovation. She also enjoys independent music and frequently attends music festivals and live shows, finding inspiration in the energy and creativity of the indie scene.