Pneumoconiosis Compensation Fund Board (PCFB) 45th Anniversary Events
client: PCFB
Expertise: Event Management, PR and Media, Stakeholder Engagement
The Brief
To commemorate its 45th anniversary, PCFB launched a year-long campaign under the theme 「防塵有道・先有態度」(Prevention Begins with the Right Attitude). The initiative aimed to raise public awareness about pneumoconiosis and mesothelioma prevention, promote occupational health, and showcase PCFB’s 45-year commitment to safeguarding worker well-being. CCG was entrusted to provide full-service PR support, event management, stakeholder engagement, and media outreach to amplify the campaign’s visibility and community impact.
The CCG Way
CCG developed and executed a multi-phase, integrated communications strategy. The campaign spanned across a series of public and stakeholder-focused events, starting with a high-impact launch ceremony that brought together government officials, industry partners, and the community. This was followed by a wide array of thematic activities including interactive exhibitions, a mascot meet-and-greet, cooking competitions, and conference & cocktail.
Results
- Across all major events — including the Kick-off Ceremony, Anniversary Exhibition, and Conference & Cocktail— the campaign generated a total of 116 media reports, featuring 4 print articles and 3 TV interviews.
- The wide coverage from top-tier outlets such as TVB, Now TV, Sing Tao Daily, AM730, and Headline not only amplified PCFB’s message but also significantly raised public awareness of pneumoconiosis and mesothelioma prevention across Hong Kong.
