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Moomoo Canada Strategic PR 6-Month Retainer

client: Moomoo Financial Canada Incorporation
Expertise: Brand consulting, Event Management, PR and Media

The Brief

In Jan 2024, Moomoo Canada worked with CCG to raise awareness of their brand and increase public recognition through strategic PR. The goal was to position Moomoo as a leading and innovative fintech company, establish it as an industry thought leader, and build stronger brand recognition and trust.

The CCG Way

Through a multi-faceted PR strategy, CCG significantly raised awareness of the Moomoo brand and position the company as a leading innovator in the fintech industry, localizing and distributing 9 strategic press releases, resulting in an outstanding number of local media mentions and impressions. CCG also managed a high-profile bell-ringing event at the Toronto Stock Exchange and executed successful advertorial campaigns, providing key talking points and ensuring outstanding engagement. Additionally, CCG’s efforts led to Moomoo winning an award at the 2024 Digital CX Awards. Beyond media coverage, CCG built strong relationships with key local, Chinese, and comparison website media groups, leading to multiple interview opportunities for Moomoo’s top management team.

Results

  • Press Releases and Media Engagement – 1,000+ local media mentions and 135M+ local media impressions, including tier one media such as Financial Post, the Globe and Mail, and SingTao Daily
  • Event and Campaign Management – Bell-ringing event advertorial campaigns: 677,000+ impressions (Target: 600,000+)
  • 2024 Digital CX Awards Winner – “Outstanding Use of Digital Channels for Improved CX – Investments” from the Digital Banker
  • Strategic Relationship Building – 104% increase in local media mentions and zero negative sentiments