KK DayHong Kong Campaign
The CCG Way
CCG engaged with KOLs and models to kick start a one-time launch in Hong Kong covering business, travel, and lifestyle media. CCG initiated the KOL campaign and social media sustaining program right after the media launch.
The entire campaign generated over 150 pieces of media and social media coverage including top-tier media like newspapers, lifestyle and travel publications. The coverage value reached HKD1.2m