KK DayHong Kong Campaign
client: KK Day
Expertise: Content and Design, Digital Marketing, Event Management, PR and Media
The Brief
KK Day promoted their latest round of funding in 2018, which enabled the brand to expand into the Europe market. The campaign involved a massive media launch, as well as a social media sustaining program.
The CCG Way
CCG engaged with KOLs and models to kick start a one-time launch in Hong Kong covering business, travel, and lifestyle media. CCG initiated the KOL campaign and social media sustaining program right after the media launch.
Results
The entire campaign generated over 150 pieces of media and social media coverage including top-tier media like newspapers, lifestyle and travel publications. The coverage value reached HKD1.2m
