JujubeHong Kong Campaign

client: Bestie
Expertise: Brand consulting, Content and Design, Digital Marketing, Event Management, PR and Media

The Brief

In September 2021, Bestie was looking for an all-round agency to help develop the brand from ground 0 to 1. The brand covers a wide range of services including a period tracker app, the blog posts, social media content, body constitution test, Chinese medicine advice, subscription box, and other health care products. The consisted of a small team and relied on CCG to act as their extension arm of marketing and PR consultancy to ensure brand consistency.

The CCG Way

CCG was involved in the overall brand design from the brand name, story, visual design and the other elements through a standard brand guideline to make sure all material was consistent and professional. CCG also conducted a comprehensive market research to help the client understand better competitors, the target audience, the brand’s positioning, and pricing etc. In addition, CCG’s digital content team supported the client social media page including visual design.