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HKPC GBA International Artificial Intelligence and Robotics Summit 2025

client: HKPC
Expertise: Event Management, PR and Media

The Brief

HKPC hosted the “GBA International Artificial Intelligence and Robotics Summit 2025”, themed “Empowering Resilient Industries through Embodied AI”, to showcase Hong Kong’s leadership in AI industrialisation and promote the “AI for All” initiative. The Summit, along with the “AI and Robotics Fest” theme week, aimed to drive cross-sector collaboration and accelerate AI adoption across industries.

The CCG Way

CCG provided end-to-end media and communications support for the Summit, arranging 9 exclusive interviews with top-tier media including Ming Pao, am730, TVB, NowTV, and CNA, featuring speakers from HKPC, Ubtech, Unitree Robotics, and Prof. Hiroshi Ishiguro. We curated media briefing kits, coordinated a media tour and stand-up interview for the HKPC spokesperson, and managed on-site logistics, Q&A preparation, and messaging alignment. Tailored storylines around “Embodied Intelligence,” “AI for All,” and the national strategy on new productive forces helped ensure strong resonance across both local and international media.

Results

The campaign drew 18 media on-site and facilitated 9+ exclusive interviews across key beats. A total of 86 coverage pieces were generated from top-tier outlets including TVB, Now News, HKET, Ming Pao, am730, Bastille Post, Yahoo News, ET Net, Oriental Daily, and CCTV, with a PR value exceeding HK$5.6 million. The effort successfully positioned HKPC as a regional thought leader in AI and robotics, reinforcing its role in driving new productive forces and global tech collaboration.