HKPC APAS Autonomous Vehicle Trial Program
The Brief
The CCG Way
CCG facilitated regular updates on the trial program’s progress and provided communication advisory proactively. The initiative also involved media and social listening for comprehensive feedback, bi-weekly status updates, and crisis scenario mapping facilitated by the Crisis Communications Guidebook (CCG). In addition, CCG held a media experience day, inviting media personnel to have first-hand experience of the program’s innovation.
Results
The successful launch of the Autonomous Vehicle Trial Program in Fairview Park included a media experience session with a HKPC spokesperson delivering key messages. This event garnered positive coverage across various channels, totaling 169 (Electronic: 11; Printed: 16; Online: 121; Social Media: 21), with a remarkable PR value of $5,641,534. The adept logistical coordination led to a smooth experience for the nearly 50 attending journalists, contributing to the program’s overall success.
