Hilti Media Engagement
client: Hilti
Expertise: PR and Media
The Brief
Initially consulting CCG for advertorial placement, Hilti was advised to conduct a Media Group Interview to enhance media engagement. Several meetings were held to strategize key messages and story approach, guiding Hilti in presenting compelling data to pique media interest.
The CCG Way
CCG facilitated discussions on messaging and story angle, urging the discovery of compelling data to capture media attention. The shift to a Media Group interview aimed to maximize media interaction and interest, aligning with a proactive communication strategy.
Results
The Media Group Interview surpassed expectations by attracting six tier-1 media representatives and a radio interview, expanding outreach and impact. The event generated a total of 19 coverages (Electronic: 1, Printed: 6, Online: 12) with a noteworthy PR value of $1,386,426, showcasing the success of the engagement strategy in amplifying Hilti’s media presence and message dissemination.
