Back

Dubai Economy & Tourism Department PR & Stakeholder Engagement

client: Dubai Economy & Tourism Department
Expertise: Brand consulting, Content Development, Event Management

The Brief

CCG has been working closely with the Dubai Economy and Tourism Department since 2022 to boost awareness and create demand for investments into UAE.

The CCG Way

Over the past year, the team has successfully conducted thorough market research, tying together key business sectors and key stakeholders. Using this research, CCG has successfully conducted business matching and organized event engagements in Hong Kong and Singapore. The team has organized media FAM trips to Dubai and engaged with tier 1 media to develop content and media interviews – successful engagements include Hong Kong Economic Journal, South China Morning Post, Wall Street Journal, and Hong Kong Economic Times.

Results

  • 153 coverages in Hong Kong and APAC across 42 media outlets were secured
  • 11 exclusive and small group interview requests were received and arranged, including print and online
  • 25+ connections were facilitated between DET and Hong Kong  & Singapore stakeholders