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Cushman & Wakefield since 2011

client: Cushman & Wakefield
Expertise: Brand consulting, Content Development, Design and Media, Digital Marketing, Event Management

The Brief

We have served as the official press office for Cushman & Wakefield Hong Kong since 2011.

The CCG Way

We’ve successfully built-up thought leadership for the spokespersons in C&W Hong Kong. Except market figures, we proactively engage media with unique talking points including topics like data centers, Greater Bay Area Opportunities, etc.

Results

2019 vs 2020:

  • 765 Earned editorial coverage with ETnet (18%) and SCMP (12%) as top source media outlets
  • +12% Media interviews increased to 37 per year,¬†mainly focused on TV and Radio Live interviews