Cushman & Wakefield since 2011
client: Cushman & Wakefield
Expertise: Brand consulting, Content Development, Design and Media, Digital Marketing, Event Management
The Brief
We have served as the official press office for Cushman & Wakefield Hong Kong since 2011.
The CCG Way
We’ve successfully built-up thought leadership for the spokespersons in C&W Hong Kong. Except market figures, we proactively engage media with unique talking points including topics like data centers, Greater Bay Area Opportunities, etc.
Results
2019 vs 2020:
- 765 Earned editorial coverage with ETnet (18%) and SCMP (12%) as top source media outlets
- +12% Media interviews increased to 37 per year, mainly focused on TV and Radio Live interviews
