CitibankSocial Media Retainer
The CCG Way
CCG supported the running of ICBC’s social media campaign in various areas. To begin, CCG used UN Chinese Language Day as a starting point to attract Chinese netizens to browse the product. To cope with the theme “12 Chinese Zodiac”, traditional Chinese design elements were added, including the oracle character (Chinese traditional character), as well as red and gold colors (represents luck and fortune in Chinese culture). After doing market trend research, CCG further boosted the campaign by using Weibo, and invited well-known China KOLs to interact with netizens and further promote the product.