APREARe-branding Proposal

client: APREA
Expertise: Brand consulting, Content and Design, Event Management, PR and Media

The Brief

APREA offers a distinctive global outreach and vision for the Asia Pacific real assets sector, with an aim to create value for members through the following key focuses: Asia Pacific Opportunities, Professional Development, Real Assets Sector, Education & Research, and Advocacy. APREA reached out to CCG in order to curate a strategic re-branding plan to map out the future direction of APREA and capitalize on emerging opportunities in the region as it was recovering from the pandemic for the APREA Board’s consideration.

The CCG Way

The CCG team worked on revamping the logo design, alongside creating a new narrative story to convey the vision and mission statements for the company.

Several promotional materials were worked on such as the members’ brochure, PPT and factsheet, etc.

To announce the new logo and brand’s repositioning towards real estate and asset management, a cross-regional virtual press conference was organized.

The CCG team also held a press conference where APREA shared insights on their research paper regarding APAC’s latest trends. Due to language issues, we organized another one only for Chinese media.


  • 100+ Media Mentions from News Outlets in the APAC Region were secured
  • 30 Media Attendances for the Press Conference from APAC Region and Australia were secured