The CCG Way
The CCG team worked on revamping the logo design, alongside creating a new narrative story to convey the vision and mission statements for the company.
Several promotional materials were worked on such as the members’ brochure, PPT and factsheet, etc.
To announce the new logo and brand’s repositioning towards real estate and asset management, a cross-regional virtual press conference was organized.
The CCG team also held a press conference where APREA shared insights on their research paper regarding APAC’s latest trends. Due to language issues, we organized another one only for Chinese media.
- 100+ Media Mentions from News Outlets in the APAC Region were secured
- 30 Media Attendances for the Press Conference from APAC Region and Australia were secured