The CCG team worked closely with the Prudential research team to transform technical findings into angles that would be newsworthy and captivating for the media. Additionally, CCG engaged with the media before the official announcement to gauge their interests and build anticipation and excitement. Meticulously planning and effective execution of the press announcement ensured that it was impactful and well-received. CCG also took on the responsibility of preparing and training spokespersons on effectively delivering the findings and handling any media inquiries. Following the press announcement, they continued to engage with media interests and conducted in-depth interviews to provide comprehensive coverage of the subject matter.